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PlayStation is teaming up with XPLORA!

PlayStation is teaming up with XPLORA!

PlayStation and XPLORA team up to encourage physical activity amongst players

  • XPLORA and PlayStation are developing the first video game that convers physical activity into in-game rewards
  • Walking, running and involvement in sports result in enhanced enjoyment of Aces of the Multiverse, an upcoming game on PlayStation 4

Madrid, February 7th, 2019 - XPLORA, the Norwegian technology company known for its smartwatch range for children, has partnered with Sony Interactive Entertainment Spain (SIE España) to develop the very first video game that syncs with a smartwatch, with in-game perks being rewarded for physical activity in the real world. The XPLORA 3S, the company's most recent smartwatch for children, features a pedometer that logs exercise - such as walking or running - within an app, and converts it into level-ups new powers, and new characters that are redeemable in the upcoming PlayStation 4 title 'Aces of the Multiverse'

As the first IP owned by XPLORA, the game will encourage players to be more active in their everyday lives. The XPLORA 3S is a smartwatch for children that gives parents and children the ability to communicate in a safe and easy way without compromising security and fun. The device allows both parents and children to make phone calls and send text messages with emojis to pre-approved contacts via the parental app. Safety zones can also be set by the parent, allowing them to monitor their children's whereabouts. The XPLORA app (available on iOS and Android) can be used to set time limits for gameplay, receive updates on their children's physical activity and track their in-game progress. 

Jesús Llamazares, CEO of XPLORA, comments: "This game encourages children to partake in physical exercise and play outdoors. We want children to be more active and explore the world in a safe way, and we're very proud to partner with PlayStation as we aim to make a real change to their lives."

Jorge Huguet, CMO of PlayStation Iberia for the Mediterranean, Adriatic and Balkan areas, adds: "By merging technology, a healthy lifestyle, and safety, we and XPLORA are creating a new multimodal entertainment experience that can be enjoyed both outdoors and when you get home and turn your PS4TM on. We are looking forward to seeing how these two dimensions of our players’ lives come together and create new synergies.”

The XPLORA 3S device, along with the rest of its portfolio of products, will be available for a hands-on demo at the XPLORA stand (8.0H37) at the Mobile World Congress 2019 held in Barcelona, 25th-28th February. There will be an Aces of the Multiverse demo available later this year and the game will be released in Spain in late 2019.

About XPLORA
XPLORA was founded with a vision to connect families and encourage exploration without compromising security or fun. The success of its first award-winning wearable has led to the launch of a broader portfolio of connected products, further enhanced by its recent game collaboration with Sony PlayStation Europe. Via a single platform, XPLORA allows people to connect everything they love whenever they need to and its critically-acclaimed products are trusted by more than 400,000 families worldwide.

With offices in Norway, UK, Germany and Spain, XPLORA is rapidly growing into new markets, including the US where the XPLORA 2 children’s smartwatch is now available. XPLORA’s core product is one of the most reliable, safe and acclaimed products in this category.

The company was co-founded by Sten Kirkbak, who is a father of four and has worked technology for almost 20 years. The C-Suite also includes: Jesus Llamazares, Chief Executive Officer (formerly Global Director Consumers Value Proposition at Telefónica); Sanghyo Kim, Chief Technology Officer (formerly EMEA Director of Business Development of internet streaming software provider, RealNetworks); and Chairman, Tore Engebretsen, previous CEO and Chairman of VMERTO ASA, Chairman and owner in Nordic Semiconductor ASA, Squarehead Technology, Elliptic Labs and more.

ABOUT SONY INTERACTIVE ENTERTAINMENT

Recognized as a global leader in interactive and digital entertainment, Sony Interactive Entertainment (SIE) is responsible for the PlayStation® brand and family of products and services. PlayStation has delivered innovation to the market since the launch of the original PlayStation in Japan in 1994. The PlayStation family of products and services include PlayStation®4, PlayStation®VR, PlayStation®Vita, PlayStation®3, PlayStationTMStore, PlayStation®Plus, PlayStationTMVideo, PlayStationTMMusic, PlayStationTMNow, PlayStationTMVue, and acclaimed PlayStation software titles from SIE Worldwide Studios. Headquartered in San Mateo, California, SIE is a wholly-owned subsidiary of Sony Corporation and has global functions in California, London, and Tokyo.

For further information, please visit: 
PlayStation Official Blog
MyXplora Website

For international media enquiries please contact Deliberate PR
Andrew Skinner // Amie Smith
andrew@deliberate-pr.com // amie@deliberate-pr.com
0044 207 221 1540 // 0044 7718 289 855

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